Websitedesigner.ie, your local award-winning SEO company in Ireland

Website Designer can provide award-winning quality SEO services at an affordable cost. SEO is different from many other forms of marketing. There is a high cost with standard marketing approaches such as cold calling or distributing flyers. SEO, on the other hand, provides great cost-effectiveness when compared to more traditional forms of marketing. However, search engine marketing does require a great deal of patience. It’s a powerful tool, but it is slow-moving. Think of SEO as the giant of the digital marketing world; while other techniques may move faster, when SEO finally arrives, its huge impact will be felt far and wide and is long-lasting.

Companies from a vast variety of different industries can benefit from digital marketing strategies. SEO is a potent marketing tool. Optimising your website puts your business in the spotlight of millions of potential customers. After all, in our 21^st-century digital society, almost everyone has a smartphone in their pocket, and any time they have a question, search engines like Google are often their first call. This could range from general knowledge questions to searching for directions or looking for local businesses.

What’s the difference between white hat and black hat SEO?

Search Engine Optimisation techniques can be divided into two categories: white hat and black hat. White hat techniques are ethical SEO practices, techniques that are recognised as valid by search engines and actively promoted. This includes creating relevant content to help your business rank for search queries. On the other hand, Black Hat SEO techniques are unethical. While they can work in the short term, they often result in search penalties being applied to your website, punishing you for using unethical marketing techniques. These penalties can devastate your business’s online presence and can be very difficult to remove. At WebsiteDesigner.ie, we only use White Hat SEO techniques.

Should you choose SEO or PPC for Irish digital marketing?

While both are forms of Search Engine Marketing (SEM), they are significantly different from each other. Another way to differentiate between the two is that SEO is known as Organic Search Engine Marketing (Organic Search), whereas PPC is known as Paid Search Engine Marketing (Paid Search).

When ranking in the organic search results, these links cost your business no money per click. The only cost concerned is the fee of the expert hired to provide your SEO services. On the other hand, Pay Per Click marketing instead focuses on paid search results. These results cost money when a user clicks on your ad. While it is true that it is a vast improvement from more traditional forms of advertising where you pay for the ability to be seen, it is important to remember that clicks do not equal conversions. Recent estimations suggest that, on average, 2-6% of PPC advertisements convert into sales. That’s over 90% of your bought clicks wasted. For these reasons, we highly recommend that businesses pursue SEO-based digital marketing campaigns rather than paid search advertising campaigns.

How does SEO content writing work?

Written content is key to any digital marketing strategy. When writing for digital marketing, content writers need to consider search engine results pages while also writing material that will be relevant and enjoyable for customers. Our SEO team has a dedicated content writer who keeps up to date with all industry changes, ensuring that our client’s content is informative, entertaining, and written to a high standard. Content is truly successful for SEO when it generates high rankings and motivates impressions to become conversions, transforming curiosity into business.